£4,278,623

(€470/sq. ft)

€5,050,000

Property for sale
Avignon, 84, France

    • 10,753 sq. ft

Just added
Added on 03/10/2026

About this property

    High-End Boutique Aparthotel For Sale – Vaucluse – Property And Business – €5,050,000

    High-end boutique aparthotel for sale – vaucluse – property and business – €5,050,000
    Collection gb signature confidential off-market sale


    In the Vaucluse, near Avignon and at the heart of one of the most sought-after tourist destinations in southern France, Collection gb Signature is confidentially offering for sale a high-end boutique aparthotel comprising two establishments operated under the same identity.

    Sale price: €5,050,000 including agency fees – property and business

    This hotel property has an intimate, premium positioning at the intersection of boutique hospitality and private apartments with services.

    The establishment currently offers 14 apartments and furnished accommodation units, distributed among different categories of rooms, suites and apartments. This diversity meets the expectations of French and international guests seeking the independence of an apartment, the character of a discreet address and the services associated with a high-end stay.
    A boutique address on A human scale


    The two establishments each have their own identity while contributing to a coherent hospitality offering.

    The architecture, living areas, lounges, courtyards and outdoor spaces, as well as the swimming pools, all contribute fully to the experience offered to guests.

    The overall property favours an intimate atmosphere, away from the conventions of standardised hospitality, with accommodation suitable both for stays of a few nights and for extended getaways in Provence.

    The establishment also has a spa area currently accommodating a massage room. This service complements the property’s high-end positioning and provides an interesting basis for further developing the wellness business.
    An established hotel operation


    The business is already operational and benefits from several booking and marketing channels serving French and international guests.

    The performance achieved in 2025 provides a precise view of the operation’s seasonality.

    Over the whole of 2025, the average occupancy rate achieved was approximately 63%.

    During the tourist season, from April to October, the occupancy rate reached approximately 76%.

    From November to March, it was around 44%.

    These results confirm the establishment’s appeal during the main tourist months while also highlighting development potential during the low season.
    A well-established tourist destination


    The establishment is located in the Vaucluse, near Avignon, in a Provençal town benefiting from very strong tourism appeal.

    The destination attracts French and international guests drawn by its heritage, culture, gastronomy, Provençal markets, antique dealers and, more broadly, the lifestyle of southern France.

    This location also provides access to the main tourist sites of the Vaucluse and Provence.

    The geographical location is therefore one of the operation’s fundamental strengths and makes it possible to target leisure guests seeking a character property at which to stay for several days in the region.
    Sale of the property and business


    The transaction jointly covers the property and the business.

    The purchaser therefore acquires a character real-estate asset and an existing hotel operation, with its organisation, clientele and various marketing channels.

    This configuration may meet the expectations of a hospitality professional wishing to own the property, a private investor, a family office or a hotel group seeking a new location in a major tourist destination in southern France.

    The future owner may continue with the current positioning or develop a new strategy: Strengthening direct marketing, developing the international clientele, optimising the low season, evolving the services or integrating the establishment into a hotel collection.
    Several development opportunities


    Beyond the existing operation, several development opportunities may be explored.

    The creation of two additional accommodation units is notably being considered. This possibility remains subject to technical studies and the necessary administrative and planning authorisations.

    Food and beverage is another area for development.

    At present, the establishment mainly offers breakfast as well as occasional catering services.

    Developing a more structured food and beverage operation could provide an additional growth driver, both for guests of the aparthotel and, depending on the concept selected, for outside customers.

    This development would naturally need to be assessed in terms of its technical, regulatory and economic feasibility.

    The spa area and its massage room also provide a basis for developing a more comprehensive wellness offering and enhancing the services provided to guests.

    Finally, the off-season occupancy rate indicates further development potential through a commercial strategy targeting medium-length stays and international, business or event clientele.
    Key strengths of the opportunity


    - High-end boutique aparthotel
    - Collection gb Signature
    - Sale of the property and business
    - Sale price: €5,050,000 including agency fees
    - Two establishments operated under the same identity
    - 14 apartments and furnished accommodation units
    - Different categories of rooms, suites and apartments
    - Average occupancy rate in 2025: Approximately 63%
    - Occupancy rate from April to October 2025: Approximately 76%
    - Occupancy rate from November to March 2025: Approximately 44%
    - Reception and breakfast areas
    - Lounges and communal areas
    - Courtyards and outdoor spaces
    - Swimming pools
    - Spa area with massage room
    - French and international clientele
    - Several booking and marketing channels already in place
    - Major tourist destination in the Vaucluse
    - Near Avignon
    - Potential to create two additional accommodation units, subject to the necessary authorisations
    - Potential to develop a food and beverage operation
    - Potential to develop the spa and wellness business
    - Potential to optimise the operation during the low season
    Strictly confidential off-market sale


    This sale is being conducted through a strictly confidential process.

    To protect the operation, the owners, the staff and the clientele, the exact municipality, address, commercial identity of the establishment and information that would directly identify the asset have deliberately not been disclosed in this presentation.

    The complete dossier is reserved for qualified purchasers with financial capacity consistent with the transaction amount.

    The precise location, financial and accounting information, detailed operating data and documents relating to the property and business will be disclosed after qualification of the purchaser’s project, execution of a confidentiality agreement and signing of a letter of intent.

    Sale price: €5,050,000 including agency fees

    Sale: Property and business
    Positioning: High-end boutique aparthotel
    Current capacity: 14 apartments and accommodation units
    Annual occupancy rate in 2025: Approximately 63%
    In-season occupancy rate, from April to October: Approximately 76%
    Location: Vaucluse, near Avignon
    Marketing: Confidential off-market
    Collection gb Signature
    Contact collection gb signature


    For any enquiry regarding this confidential opportunity, qualification of a purchaser’s project or access to the dossier:
    Jérôme gaume, Property Adviser, Collection gb Signature – – rsac EI
    Available 7 days a week. If unavailable, please leave an sms to be called back promptly.

    If unavailable, you may also contact:
    Audrey mula, Director, gb Immobilier, inter-agency
    We are open to inter-agency cooperation for any qualified purchaser, in strict compliance with the confidentiality of the transaction and the procedure in place.

    File no. Gvco – Mandate no. 8366

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